The rise of all things digital has completely changed the way people conduct business,Interact and shop.
Today, consumers are armed with smartphones and social media and can compare, review and buy products and services through their finger tips.
Digital strategies should be driven based on data and analytics.
Data and analytics enables an organisation to understand what their customers want and need, creating opportunities to improve personalisation, good customer experience and polish marketing and sales strategies to drive better and consistent ROI.
A strong digital strategy can be achieved by identifying, managing and combing multiple sources of data, an organised source of data can yield to better decisions and competence. Each business is unique and cater to its on set of customers and it requires significant research to achieve short and long term goals.
The purpose of research is to advice action and create usable insights that drive success