Search Engine Marketing
Search engine marketing, the most immediate, controllable, and highly impeccable solution to increase visibility in search engine results with the bang of an impact.
A zillion searches are performed on the internet on a regular basis and being on the top of the search is being right on the money, literally.
At Pixelhen, we define our search engine marketing strategies based on our client's marketing objectives. We create a full cycle marketing road map for our clients considering their current positioning on the web to enable them to reach the pinnacle of the search engines. As Pixelhen is a full-service digital agency and one the reliable and a top digital marketing agencies in Bangalore, India, Our objectives with our clients isn't just to enhance their online presence, we believe in building enduring brand strategies that are ingrained.
Pixelhen infuses in its work the very thought of creating a value-based presentation which creates an opulence of viewing standards. Pixelhen has deployed several and severe tactical methods and methodologies to augment an organization's presence on the global platform. SEO, SEM, SMM, Lead Generation are some of the contemporary examples which we incorporate in such kind of deliverance.We simplify SEM with a cost-effective solution that increases the web traffic at a steady rate. We keep our approach flexible, and our strategies unremitting all the while for a consistent ROI.
We manufacture all sorts of innovativeness and diligence required to enable an organization reaches the pinnacle of all Search Engines. This sort of continuous effort is accompanied by our knowledge and capacity to push through the competitive market in the quest of making our way to the definitive and decisive part of an organization's operation is it's revenue, making us one of the top search engine marketing companies in Bangalore, India.
Search engine marketing has always been the source of large sales traffic and which in a way results in the form of revenues. A Search engine marketing agency such as Pixelhen can aid to simplify your search marketing initiatives and optimize your efforts for a successful marketing campaign.
Pixelhen's' combination of organic SEO and PPC results in optimum ROI in a few months of the campaign, making us one of the best search engine marketing companies in Bangalore, India.
FREQUENTLY ASKED QUESTIONS
PPC Stands for pay per click, an internet marketing model in which advertisers pay each time an ad generated by them is clicked. Search engine marketing/advertising is one of the most prevailing forms of the PPC Model.
Google AdWords is Google's advertising system In which organizations or advertisers bid for keywords that are likely searched by their customer segment. These clickable PPC Ads appear in Google's search results page.
Types of ads using Google AdWords
When a user searches on Google, the list of ads that appear above the organic listings are called search ads.
The ones marked "Ad" are the ads generated from google AdWords. And, the results below that are organic search results.
2) Display Ads
While a user is looking at a blog post or viewing a video on a website, the ads that are positioned in different places on the page, and in different measurements are called as display ads. These ads are generated by a number of factors such as keywords, Interests, audience, demography, etc. These ads only appear on ad-supported websites.
3) Shopping Ads
These are focused on retailers and e-commerce businesses. These ads boost traffic towards the websites and generate high-quality leads that amplify conversion rates.
This is how shopping ads would appear on the search network.
4) Video Ads
These types of ads allow advertisers to run video ads on Youtube and other Google display networks.
5) Universal app campaign
These campaigns are focused on businesses with mobile apps, and Here, there is an opportunity to promote mobile apps across Search, Playstore, Display, and YouTube.
We at Pixelhen are PPC marketing experts who can strategize a cost-effective and result baring SEM strategy.
Search engine marketing (SEM) is an effective digital marketing strategy used to increase the visibility of a website, product, or service in search engine results pages (SERP).
Search engine marketing is also referred to as paid search or pay per click (PPC). An increasing number of customers are effectively researching for products and services across the digital spectrum online and staying on top of the search listing is the top priority which makes search engine marketing (SEM) then most crucial ingredient to increase your organizational reach.
SEM advertising only costs based on impressions that result in visitors generated, It is an effective way to utilize your marketing budget and PPC campaigns also incrementally improves your organic ranking.
An SEO/SEM technical audit is an extremely compelling way to identify crucial problems and opportunities to get the best SERP rankings. Audits enable you to identify the problems and remediate them effectively.
An effective and reliable search audit should include:
Engine performance metrics evaluation - average CPC, CTR, and average positioning.
Conversion metrics evaluation - conversion rate, cost per conversion and return on investment.
Visible trend metrics and seasonality analysis.
In market competition and competitive metrics evaluation - impression share missed impressions by budget and rank.
Campaign setting analysis - locations targeted, budget delivery, language settings.
Campaign structure analysis - keywords and keyword match types, ads, and ad extensions.